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Wednesday 14 March 2012

Elle Magazine UK / River Island Summer Trends Event

So tonight,  Rosa from Elle magazine UK was at River Island in the Bullring, Birmingham to host an event. There was a mini catwalk show, where Rosa presented four key trends for this summer, on models wearing clothes and accessories all from River Island. Rosa is the Fashion Assistant at Elle and was kind enough to give me a few minutes after the show to talk summer fashion. So I've put up pics from each of the trends she presented, as well as snippets from our conversation below. There was a mini bar set up in store, alongwith free manicures, and it was great way to spend the evening shopping, after, quite frankly a busy week with essay deadlines and endless Victorian novels to finish for uni. Fashion makes it all better.





So the above trend, was the Miami-inspired, print trend that Rosa said was all about clashing tones and turning brash into beautiful with bright colours and carefully selected accessories. In the first picture, upon the stage is Rosa, the editor, btw guys! :) And, model number two in the jeans I blogged about last week which I bought - also being worn by Rosa herself, lol.





This trend is the classic, nautical trend taking on a more English twist, as described by Rosa. Chic staples of blue and white are punched up with powerful, yet timeless, red accessories. I personally love the red wedges!!




This trend was also quite Americana inspired, with references made to Mexican and Navajo prints, and utilitarian denim staples, updated with accessories that have a slightly boho feel, but not in a 'Sienna Miller wearing a skirt as a dress' way from a few years ago. More like Pocahontas meets rockabilly, feminine yet cool and relaxed.








Okay, this trend was my personal favourite - the utterly girly colours from Vuitton s/s 2012, as well as the sorbet shades from Phillip Lim and Dolce re-interpreted for the high street. The pistachio, almond, lemon and mint shades that you can wear from this trend are so delicate and look amazing even when paired together. Dresses are an obvious way to showcase the trend, but as styled by Elle, a cute top with a Peter Pan collar and tailored shorts are equally stunning.

So, a little bit more about Rosa. She was, as I said, kind enough to share a few thoughts after the show, here's what we got talking about...



Me: I wanted to ask what you are most excited about this Spring. [...] We just saw a kind-of Elle point of view of River Island clothing, but what do you personally feel excited about?

Rosa: It's really hard [...] because as you can imagine my job, I've looked at these trend for 6 months, and I've just seen the new collections for for Autumn/Winter, so I have to think what I'm still excited about! I really, really like this futuristic trend that's happening. I really like plastics and all the metallics around, and I really like sportwear as well. We haven't seen much of that here but [...] that really is my taste. [...] I like brands like Balenciaga, Alexander Wang...

Me: So kind of downtown, New York cool...

Rosa: [yeah] and I think Acne did an incredible show, for Spring Summer, that [really] encapsulates how to wear all of [the futuristic pieces] and downtown urban wear. I do like the whole bright colour thing that's happening, it has been happening and is still happening in the new collections. It's incredible [because] for as long as I can remember, most normal, real girls almost always...gravitate towards a monochrome palette. [...] I've been speaking to lots of buyers for big stores in London, and they've been saying that what is selling for them at the moment is the bright coloured pieces. I think that's exciting [...] It's just a kind of bravery, which I think's really refreshing. It does feel very much of-the-moment, it just feels really suitable so I like that. And I love the way you can see models from all different ethnic backgrounds, lietrally at the Spring/Summer shows - so many Chinese models, so many black models. So I think that's really cool.



As you can probably tell, the models looked great, the styling was amazing, and Rosa herself was lovely to talk to. It's great to talk fashion with someone who is, not only in the industry as a professional fashion journalist, but another huge fashion enthusiast, like me and probably you too if you're reading this blog post right now, lol!

I did make a video compilation of clips from the show too. I uploaded it on my Vimeo account - here's the link:



So have a good end to the week people. Until next time!

X








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